Orkla acquires Havrefras brand
Through its wholly-owned subsidiary Orkla Foods Sverige AB, Orkla has signed and completed an agreement with PepsiCo, Inc. (“PepsiCo”) to purchase the Havrefras brand, including Rug Fras and Mini Fras, which holds a strong market position in Scandinavia in healthy breakfast cereals.
Orkla currently distributes Havrefras products for PepsiCo in Norway, Sweden and Denmark.
“Orkla is well k